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Tuesday, March 1, 2011

Is there power in e-mail marketing?

Find out when the Fairfield Public Library’s Small Business Strategies series discusses - you guessed it -  "The Power of Email Marketing" at 7 p.m. March 16 in the Rotary Room at the Main Library, 1080 Old Post Road.

"In today’s world, marketing is about building relationships and sharing value with people online. Reach the people who matter most to your business with professional email communications that not only look great, but also provide valuable metrics for targeted marketing and communication," organizers said in a statement. "Learn the basics of email marketing, why it works so well, and how to use it in your business planning and strategy to achieve specific goals."

The presenter for the session is Corissa St. Laurent, shown, regional development director for Constant Contact in New England. She is a relationship marketing expert with more than 10 years experience creating powerful new media marketing and brand campaigns, the statement said. "She uses her public relations, business development, management, and leadership skills to help small businesses and non-profit organizations maximize the power of relationship marketing," the statement said.

Doors open at 6:30 p.m. for informal networking with other small business owners. The series is designed to generate a discussion with local businesses and concentrate on their specific needs, the statement said. All events are free and open to the public, but registration is required. Visit or call 203-256-3160 to register.

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