The Fairfield Public Library Small Business Strategies series will focus on "Using LinkedIn to Grow Your Business" at the next session at 7 p.m. Feb. 7 in the Rotary Room at the Main Library, 1080 Old Post Road at 7 p.m.

Carol McManus, shown, will be the presenter for this session, according to a statement.

"In this fast-paced world of connectivity and communication, social media has become an essential tool for professionals, marketers, and business owners, but the challenge is to effectively build online relationships that will ultimately lead to new business," organizers said in the statement.

"It is essential to tie your online voice and personal brand to your company objectives and marketing message, in order to reach your target audience. Learn how to use LinkedIn the right way, to produce referrals, leads, and sales for your business," the statement said.

McManus has been in the business world for more than three decades. Her experience includes sales, management, field operations, training, and senior executive positions with the world's largest real estate provider, the statement said. In 2007, she left the corporate world to pursue her dream of being an entrepreneur and use her skills as an executive coach, business consultant and talent developer,  the statement said.
"She formed her own company, Ywait4success which supports real estate and other service industry businesses in growing their revenue and developing their talent," the statement said.

Doors will open at 6:30 p.m. for informal networking with other small business owners. This series is designed to generate a discussion with local businesses and concentrate on their specific needs,  the statement said.
All events are free and open to the public, but registration is required.

Visit http://www.fairfieldpubliclibrary.org/ or call 203-256-3160 to register.

Editor's Note: The information in this post was contributed wholly by the Fairfield Public Library.